Giant sequoias are wonders of growth and resilience. Rising 300 feet and weighing 500 tons, they have withstood storms, fires, earthquakes, and floods over the centuries.

Their secret? A strong understory.

Below the surface, an invisible network of interlocking roots fuels the sequoia’s growth. Within each grove, the roots of multiple trees intertwine to form a shared foundation of nutrition, strength, and stability. This system does not know how to seek its own agenda. It only knows a shared life driven by collective purpose. Organizational teams can reach great heights in much the same way with clear and uncompromising truths and values. It’s the work beneath the work.

This is what we help you do:

• Take charge of your organization’s narrative and inspire meaningful work that can drive vision, decision-making, weathering any storm.

• Trust and be trusted. Be integrated, anchored, and real—your culture and reputation will follow.

• Create a meaningful workplace that promotes the common good—and a better and more beautiful world of redemptive organizations. Nourish a mindset of generosity and truth over one of scarcity and competition.

We are the brand strategy studio for purpose-driven, wholehearted leaders and organizations. Discover your roots. Grow them strong and sure from the inside out so you can say—We know who we are.

Nancy Buechler, owner of True Roots