Empowering purpose-driven organizations.

Grymes Memorial School something about launching lifetime learners with a clear focus on ....

We are a brand strategy studio for organizations that do the good work of advancing human flourishing.

Power is the ability to achieve purpose—collective purpose and individual purpose.

Secure Solar Futures brand story goes here explaing their roots and vision for communities in Virginia.

Call it mission, vision, strategy…
We call it roots.

Is your company’s story rooted in something deeper? Do you communicate core values and bedrock beliefs, grounded in a powerful why, how, and who?

Or is your marketing adrift, lacking power and focus?

We can help. True Roots helps you do the deep work to uncover your own story, rooted in the unique value you bring to people. We focus on helping clients tell stories that feature goodness, truth, and beauty. The reward of this work for founders and leaders is unusual clarity and conviction and the language to talk about it, leading to something rare in today’s world: trust.

What We Do

  • Brand Strategy

    We help you uncover the core story at the heart of your organization — the narrative that inspires and aligns stakeholders to unified action.

    LEARN MORE

  • Internal Branding & Communications

    What should we know about the services you provide? Better descriptions result in more sales.

  • Marketing Communications

    Description goes here

  • Content Marketing

    Description goes here

  • Online Reputation Management

    What should we know about the services you provide? Better descriptions result in more sales.

  • Tony Smith CEO Secure Solar Futures

    “True Roots captured the essence of our mission and business and gave our story power." .”

    Tony Smith, PhD.
    Founder, CEO Secure Solar Futures

  • “It all begins with an idea. Maybe you want to launch a business.”

    Jamie Kokot

  • “It all begins with an idea. Maybe you want to launch a business.”

    Lindsey Beumer

Who We Help

  • Charlottesville Community Foundation

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Virginia Community Colleges

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Fortify Children's Health

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Northern Neck Virginia Insurance

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Rowan Kitchens brand story …

Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.

Call it mission, vision, or strategy…

We call it roots.

Is your company rooted in core values and bedrock beliefs? Grounded in action with a powerful why, how, and who?

Or are you uprooted, trying to create a fiction about yourself?

We can help.

Help you do the deep work. The reward is unusual clarity and conviction and the language to talk about it, leading to something rare in today’s world: trust.

Trusted brand stories,
relationships, and reputations for
purpose-driven organizations

Searching for a better way to tell your story?

There is a powerful truth in your roots. Name them, grow them strong, and nurture trustworthy brand narratives and relationships from the inside out. We have used this approach to help clients address the following challenges:

How can we enhance enrollment and serve more families with our educational mission?

Three young girls smiling outdoors in front of a school building, with other children in the background. One girl has blonde hair and is wearing a lavender jacket, another girl has blonde hair and sunglasses with a plaid dress, and the third girl has braided hair and is wearing a red hoodie, sitting on a ledge holding a popsicle.

Grymes Memorial School

How can we clarify our purpose and inspire our team?

People working on installing solar panels on a building roof, with a clear blue sky and trees in the background.

Secure Solar Futures

How can we leverage our service values to improve our online reputation?

Smartphone displaying a map with directions on a wooden table, near potted plants with green leaves.

Northern Neck Insurance Company

How can our brand story differentiate us from our competitors?

Bright, modern kitchen with white cabinets, marble countertops, a kitchen island, stainless steel stove, and large windows letting in natural light.

Rowan Kitchens

How can we create quality content, optimize organic visibility, and earn trusted brand awareness?

Family sitting on front porch steps with pumpkin in autumn setting, smiling at camera, for fall home maintenance checklist.

Northern Neck Insurance Company

How can our marketing plan be shaped to accentuate our brand values and story?

Two women are standing in front of a whiteboard covered with colorful sticky notes, discussing company values.

Northern Neck Insurance Company

What are your challenges?

Because trust is more challenging than ever, we believe it is more important than ever.

A group of five diverse professionals in a modern office, with two men and three women, smiling and shaking hands over a conference table during a meeting.

As institutional trust plummets, brand trust becomes invaluable. But it can’t be faked or manufactured. It must be cultivated from the inside out.

From authentic brand culture to integrated operations and service delivery, we show you how to harness trust as an asset that sets your organization apart.

Learn more about our trust work

How We Help

Three people sitting on a couch looking at a laptop and tablet on a dark wooden table, all pointing at the tablet screen.

Digital Reputation Strategy

Houseplant with large green leaves in a glass jar on a windowsill, with other smaller plants and decorative items in glass containers, against a frosted window background.

Content Marketing

Large tree with many twisting branches and dense green foliage.

CRM Strategy/Design

Small green seedlings sprouting in a black divided seed tray.

Social Media
Strategy

An aerial view of a winding dirt road through a dense forest of tall, green trees.

Brand Strategy

A group of people sitting in an audience at a conference, with a woman in the center smiling and laughing, wearing glasses and a dark blazer.

Internal Branding & Communication

“Lasting brand value is earned when people see their own values authentically reflected in the organisation and choose to passionately live, breathe and share the company’s story.”

- Charlena Millar, College of Business at Doane University

What can we learn from giant sequoias?

Everything. Learn more.